Case Study: McDonald’s – Giving Every Guest What They Want

Since McDonald’s feeds 1% of the world’s population on a daily basis, collecting and organizing guest data and feedback to clearly identify the customer base of each restaurant is a challenge. That’s why several owner/operators within the Raleigh Region employed Epifany to better understand their customers — specifically for the purpose of re-targeting local marketing and increasing repeat visits.

Read on to see how McDonald’s used Epifany’s flexible CX platform to:

  • Boost single-day sales and transactions by 10-30%
  • Break 7 National & Regional Sales Records in 23 months
  • Fully-integrate customer feedback and personal data
  • Micro-segment customer demographics to increase marketing efficiency

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